Partners:
Directed by Tucker Phillips, produced by Dresscode NYC, DP and edit by Max Henderson, photos by Nick Green.

Vans Team:
Ben Kaplan, Chase Nann, David Happekotte, Ricci Bostick, Beau Roulette, Othelo Gervacio, Nate Rogers, Cor Cormier, Steve Balser, Rachelle Shapiro, Taylor Olson

Press:
Rolling Stone: Vans unveils a new era of the Old Skool and its counter-culture heritage
I-D: The Vans Old Skool is the shoe for skaters, rappers and punks like Voice Of Baceprot

Since 1977, the Old Skool™ has lived at the intersection of skateboarding, music and cultural change. Sure, it’s a shoe, but it’s all about a feeling. A feeling you only get from something new. A new trick. A new sound. A new idea.

This campaign highlights that cycle of progression with two new takes on the iconic Old Skool™, inspired by skateboarding and music. The Skate Old Skool™ 36+ and the Premium Old Skool™. Featuring Vans team riders Zion Williamson, Nelly Morville, Etienne Gagne, Basral Graito and musicians The Paranoyds, Voice of Baceprot and HiTech.

Overarching :30 - CTV / In-store / Digital

The Paranoyds

CTV / In-store / Digital

Social Carousels

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Voice of Baceprot

CTV / In-store / Digital

Social Carousels

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HiTech

CTV / In-store / Digital

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