NETTA CROFT (formerly Smekal)

Working mom, swing dancer, world traveler, food and pet lover.

Oh—and I also happen to be a senior creative producer with 20+ years of experience making brands look damn good.

Started in book publishing. Took a detour into 5+ years of Account Management. Then, I found my passion in production and have been doing it since 2009.

Most recently, I was at Vans as the Senior Producer for the brand & lifestyle campaigns — often out of the office, traveling the globe capturing content with amazing directors, photographers, athletes, and musicians; or in LA editing everything together (when not quarantined). 

Before Vans, I was at Saatchi & Saatchi LA, producing everything from Super Bowl spots to Sunday Night Football campaigns to social content like InstaMeets and targeted Facebook campaigns.

I’m a creative problem-solver with a soft spot for impossible asks.

I’m equally comfortable with union and non-union shoots, celebrity talent, cost consultants, state incentives, and budgets from big and small. I live for big ideas and finding creative ways to make them happen (on time and on budget).

My passion is video production, but I’ve led all kinds of projects. I thrive on creative challenges and the ever-changing media landscape.

Beyond work, I’m proud to co-chair Vans x WOVEN (Women of VF Empowerment Network), pushing for representation, equity, and safer, more inclusive creative spaces—for everyone, in front of and behind the camera.