This installment of the Vans Brand Campaign celebrates the artists making their own way forward in hip hop. The genre has long been the language of choice for young voices looking to forge their own path by any means necessary.

Born and raised in East Atlanta, Destin Choice Route, better known by his stage name JID has carved out a unique space for himself through his raw talent and unwavering desire for greatness. Born in Hubei, China and raised in Massachusetts, Bohan Phoenix was introduced to hip hop when his mother used popular movies and television as a tool to teach him English. This campaign celebrates these two artists and their commitment to moving forward in a way that only they can.

Partners:
Shot by Tom Gould/Collider Studios, edited by Scott Butzer at Cabin with the help of Dimitri Zola at MPC, Joel Waters at Lime, and finishing with Shape + Light.

Vans Team:
Erwin Federizo, David Happekotte.