"THIS IS OFF THE WALL" celebrates those who bring a unique perspective to everything they do. The global brand defining campaign merges striking and fresh visuals with a powerful message of authenticity. There’s no right way of doing things – Just yours.

Featuring Vans Skate team riders Beatrice Domond, Cocona Hiraki and Felipe Nunes, as well as musician and actress Little Simz and Fashion Designer Irene Kim.

Creative collaboration with Anomaly and Vans creative teams. Acted as both agency & in-house producer, overseeing both creative teams on set. Included 3 days in Bangkok with multi-unit production (Love Song, plus video/photo B unit, and TikTok-native content director); as well as an additional 5 days locally for consideration/conversion/DTC assets.

ANTHEM :30 and Ambassador videos (Beatrice, Irene, Felipe & Little Simz): directed by Will Dohrn at LOVE SONG, with the main video edited by Fouad Gaber and ambassador films edited by Helena Teixeira (Cosmo Street/Trim). Color by Simon Bourne at Company 3 UK. VFX by the Mill UK and finishing by TRAFIK. Mix (AJ Murillo & Matt Keith) and sound design (Gus Koven) by Barking Owl. Music is “Blue Train Lines” by Mount Kimbie.

DTC photography by Tom Kleinschmidt. Campaign photography by Beau Roulette.

Ambassador video (Cocona Hiraki) and product/ambassador-focused videos shot by Greg Hunt. TikTok-native content directed by Bia Jurema.

Simz 3-D Billboard created in partnership with Woodwork and Final Frontier.

Vans Team:
Rob Teague, Bruno Luglio, David Happekotte, Nate Rogers, Cor Cormier, Shirley Chong, Jacob Meachum, Tierney Stout.