The Pampers #babygotmoves campaign was an integrated campaign, collaborating with 4 agency partners (media, Hispanic & PR agencies).

2 PR events/video shoots (1 in LA, 1 in NYC). 6 Facebook videos. 6 Instagram videos. 6 Hispanic videos. 6 English and Spanish-language photo posts. 2 celebrities. User-generated content & clearances. Of course, a limited budget... and perhaps, a few more dry diapers.

Final mashup of event and user-generated content submissions