It’s Always Out There and always has been. The option to make things the way you want them to be. Today’s youth are inheriting a messed up world, and they know it. But in the face of all the cynicism they still believe they can make it their own. Instead of sitting still and asking “Why”, they get up and say “Watch Me.”

The Upland is a new shoe from Vans inspired by a time when the world was changing but the future could be anything you wanted it to be. Progression in culture and style will always be driven by an optimistic mindset.

Partners:
Directed, shot & edited by Charlie McHarg, skate video by Kyota Kamei (Tokyo), photography by Zora Sicher (NY), Fin Flint (London), Kodai Ikemitsu (Tokyo lifestyle), Marimo Ohyama (Tokyo lifestyle/skate).

Vans Team:
Benjamin Kaplan, Chase Nann, David Happekotte, Jennifer Hook, Nick Marx, Ricci Bostick, Ashley Uvina.

Social

Tokyo crew - Rio

Tokyo crew - Hina

Tokyo Social Native

London crew - Jordan

London crew - Dafni

London Social Native

New York crew - Beatrice

New York crew - Sabrina

New York Social Native

Photography