Inspired by the freedom, passion, and progression fostered in skateboarding, “Always Pushing” is a tapestry of content celebrating global skate crews and cultural catalysts.

It's is an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture - forward since Vans was founded in 1966 and a call to action to the Vans community to create the future they want to see.

Vans has tapped a wide array of creatives that embody the “Always Pushing” ethos worldwide, from Paris to LA and Tokyo. It was developed in partnership with ALEX/2TONE, a creative director, director, visual and graffiti artist, and designer who’s the creative force behind — and co-founder of — legendary LA streetwear brand Born X Raised. Joining him are Vans Skate team riders Lizzie Armanto, Elijah Berle, Mami Tesuka, Zion Wright, Willow Voges Fernandes, Hugo Westrelin, Tania Cruz, Rio Morishige, Beatrice Domond, Curren Caples alongside skate legend Tony Alva, rap duo Paris Texas (who soundtracked the campaign), photographer and Vans Brand Curator Atiba Jefferson, artist Jahlil Nzinga and a wide array of global skateboarders, BMXers, and creatives who embody the “Always Pushing” ethos through their commitment to fearless progression.

Vans Team

Global CMO - Drieke Leenknegt
Sr. Creative Director - Benjamin Kaplan
Associate Creative Director - David Happekotte
Art Director - Nick Marx
Digital Designer - Ricci Bostick
Director, Creative Production - Nate Rogers
Sr. Producer - Antonietta Croft
Sr. Project Manager - Cor Cormier

Creative directed by Alex2Tone. Produced by Riverside Entertainment. Edited by Nick Rondeau at Cabin Editing Company. Color by Dante Pasquinelli at Ethos. Finishing by Shepherd VFX (Shape + Light). Mixed by Joel Waters at Lime Studios. Music is “Casino” by Paris Texas.

Skate photography: Anthony Acosta (Los Angeles), Marimo (Tokyo).

Lifestyle Photography: Kat Nijmeddin (Los Angeles)