As one of the most influential skateboarders of her generation, Lizzie Armanto has redefined what is possible on a skateboard and inspired countless others to pursue their passions fearlessly. Chapter 1 of the “Always Pushing" campaign features cameos from Eva Armanto (Mom), Mami Tezuka (Skateboarder), Dani Miller (Musician), and Alisa Ueno (DJ/Singer) to celebrate the impactful influence they have had on Lizzie.

Kicked off, produced & delivered in 1 month start to completion. (Mostly) women-led, this one was a special passion project that launched on International Women’s Day.

Directed by Claire Arnold at La Pac, edited by Mike Spagnoli & Ari Bre Bre. Color by Kaitlyn Battistelli at Ethos. Motion graphics by Georgia Mae. Mixed by Tom Parker at OPM London. Music is “Brainfreeze” by Ice Cold Slush.

Photography by Kat Nijmeddin.

CTV / In-store / Digital

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"Lizzie & Dani"

"Lizzie & Mami"

"Lizzie & Mom"

"Lizzie & Alisa"

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