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Antonietta "Netta" Croft

Executive/Senior Producer

  • Work
  • About
  • resume

As one of the most influential skateboarders of her generation, Lizzie Armanto has redefined what is possible on a skateboard and inspired countless others to pursue their passions fearlessly. Chapter 1 of the “Always Pushing" campaign features cameos from Eva Armanto (Mom), Mami Tezuka (Skateboarder), Dani Miller (Musician), and Alisa Ueno (DJ/Singer) to celebrate the impactful influence they have had on Lizzie. ​​

Kicked off, produced & delivered in 1 month start to completion. (Mostly) women-led, this one was a special passion project that launched on International Women’s Day.

Directed by Claire Arnold at La Pac, edited by Mike Spagnoli & Ari Bre Bre. Color by Kaitlyn Battistelli at Ethos. Motion graphics by Georgia Mae. Mixed by Tom Parker at OPM London. Music is “Brainfreeze” by Ice Cold Slush.

Photography by Kat Nijmeddin.


CTV / In-store / Digital

Social Native

"Lizzie & Dani"

"Lizzie & Mami"

"Lizzie & Mom"

"Lizzie & Alisa"

Social Carousels

SP24_Brand_IWDBrandAnthem_9x16_Lizzie_Frame1.jpg SP24_Brand_IWDBrandAnthem_9x16_Lizzie_Frame2.jpg SP24_Brand_IWDBrandAnthem_9x16_Lizzie_Frame3.jpg SP24_Brand_IWDBrandAnthem_9x16_Lizzie_Frame4.jpg
SP24_Brand_IWDBrandAnthem_9x16_Dani_Frame1.jpg SP24_Brand_IWDBrandAnthem_9x16_Dani_Frame2.jpg SP24_Brand_IWDBrandAnthem_9x16_Dani_Frame3.jpg
SP24_Brand_IWDBrandAnthem_9x16_Alisa_Frame1.jpg SP24_Brand_IWDBrandAnthem_9x16_Alisa_Frame2.jpg SP24_Brand_IWDBrandAnthem_9x16_Alisa_Frame3.jpg SP24_Brand_IWDBrandAnthem_9x16_Alisa_Frame4.jpg
SP24_Brand_IWDBrandAnthem_9x16_Eva_Frame1.jpg SP24_Brand_IWDBrandAnthem_9x16_Eva_Frame2.jpg SP24_Brand_IWDBrandAnthem_9x16_Eva_Frame3.jpg SP24_Brand_IWDBrandAnthem_9x16_Eva_Frame4.jpg
IWD_9x16_Mami_Frame2.jpg IWD_9x16_Mami_Frame1.jpg IWD_9x16_Mami_Frame1.jpg IWD_9x16_Mami_Frame2.jpg IWD_9x16_Mami_Frame3.jpg IWD_9x16_Mami_Frame3.jpg