Antonietta "Netta" Croft
Director of Production / Creative Producer
What began as a parking structure is now a walkable public art destination in the heart of Newport Beach. In partnership with City of Hope Orange County and Lido Marina Village, Reveille helped envision, develop and bring to life "Hope Is a Rising Tide"—an immersive four-story outdoor gallery featuring original works from 11 Southern California artists, including cancer survivor Kim Sielbeck. Inspired by themes of hope, healing, scientific discovery and renewal, the installation transforms an everyday space into a powerful expression of City of Hope's mission.
From concept development and creative direction to artist collaboration, storytelling and launch support, our team helped shape the experience from the ground up. The project culminated in a community celebration that generated coverage across Southern California, including the Orange County Register, Daily Pilot and KNX News, inviting audiences to explore the installation and discover how City of Hope Orange County continues to advance cancer care through innovation, expertise and compassionate care.
Nearly 90 million earned media impressions. 8% video completion (3x the benchmark). 411k organic social reach. 20% landing page engagement. And, a beautiful contribution to the community in Orange County, California.
Partners:
Voda Films (video/edit), MTO Color, and Matt Morgan (photography)
Reveille Team:
Steve Harbour, Scott Burris, Luke Hodsdon, Mathilde Evrard, Jennifer Kehrli, Janel Kennedy, Greg Huffstutter
